About Us

About Our Toyota Dealership in Huntsville, AL

On behalf of our entire team at Bill Penney Toyota, we welcome you to our website. We’re thrilled you stopped by here to learn more about who we are and what we do. Our website provides you with a wide assortment of helpful tools and resources that will make researching and finding your next vehicle an exciting and stress-free experience.

Since the very beginning, we’ve been passionate about assisting car buyers near the areas of Decatur, Scottsboro, and Boaz, find the vehicle of their dreams. While we’re proud of our expansive selection of high-quality Toyota vehicles, it is far from all we have to offer at our Toyota dealership.

Below, you’ll find more information about our accolades, wide-ranging inventory, and our many on-site services including our finance department and our service center. Read on to learn more about what we can do for you at Bill Penney Toyota!

How Bill Penney Toyota Stands Out

Alabama drives Bill Penney, and Bill Penney Toyota has long been known as the place to go for new and used Toyota vehicles. We are the home of the $5000 test drive and the lifetime mileage warranty. Our Why Buy Penney Perks are another reason we stand out among the rest, as we have done since 1967 when we first started selling Toyotas.

As the oldest Toyota store in Alabama, we’ve worked hard to earn the trust of our customers. The results speak for themselves with our dealership being ranked as the volume leader for Toyota sales in Alabama for 7.5 out of the last 10 years. We have also been rated for outstanding performance in service, parts, customer relations, and our collision center for 2024. In fact, our collision center is the #1 certified shop in the state.

Behind the accolades, we truly care about our customers and make their vehicle purchase the best experience possible. We speak your language too, with multi-cultural staff in every department and salesmen who can speak over 8 different languages to truly connect with you in your native tongue.

Our Expansive New & Used Car Selection

As a premier Huntsville, AL Toyota dealer, we have a huge selection of new and used vehicles to choose from including hundreds of new Toyota models in all shapes and sizes. Whether you’re looking for a stylish sedan like the Camry, a sporty SUV like the RAV4, or something that can handle any project you throw at it like the Tacoma pickup, we have you covered.

On top of the many new Toyota models we have for you to browse, we also carry a large selection of quality pre-owned models. Many of our used vehicles are recent model years meaning they offer incredible value as well as some of the best features available on the market.

Whatever you’re looking for in your next vehicle, we’re confident that our knowledgeable sales team will be able to pair you with the perfect fit.

Everything You Need Under One Roof

On top of being able to help you find the perfect Toyota, we also go above and beyond to help you complete your car-buying journey all in one place. Right on-site, you’ll find a friendly finance team who are ready and eager to sit down with you to talk about your budget and lifestyle. Together, you’ll be able to pick out a payment plan that fits your needs whether it’s a car loan or a car lease.

Even after you drive off the lot in your new or used vehicle, we remain dedicated to your needs as a car owner. Our dealership is also fitted out with a full-service, award-winning maintenance center where you can have all of your Toyota maintenance and repair needs met. Whether you need a simple oil change or more extensive repairs, you can count on our team of expertly trained service technicians to get the job done quickly and correctly.

Your Diverse Team At Bill Penney

Ready to Find Your Next Toyota Vehicle?

At Bill Penney Toyota, we can’t wait to help you get started on finding your next vehicle. Get the ball rolling today by checking out our extensive inventory of new and used models right on our website. Give us a call today or schedule a test drive with just one click. Shoppers near the areas of Decatur, Scottsboro, and Boaz can also stop by our conveniently-located dealership on University Dr. NW on their way through town!